Welcome to ROBATO™ CREATIVE LAB

ROBATO™ Creative Lab is a creative hybrid studio where brand, IP, and technology intersect to shape new forms of experience. By integrating story, space, content, and emerging technologies, we transform ideas into tangible IP assets and real-world projects as a multidisciplinary studio and production center.

The Creative Lab operates across two core practice areas:

1. ROBATO™ Original IP Projects

Grounded in the ROBATO™ universe, we develop IP -driven projects and products designed to enrich children’s learning, daily routines, and imaginative experiences with meaningful joy and practical value.

From merchandise and illustration to exhibitions, pop-ups, campaigns, and collaborative programs with educational institutions and brands, we craft user-centered experiences that inspire natural engagement and deep immersion.

We also explore technology-enabled applications of the IP, such as robot interfaces, emotion-sensing systems, and learning-companion AI, to establish ROBATO™ as a meaningful and enduring part of children’s learning and everyday lives.

2. Creative Lab Agency

We deliver brand experience and production services that translate a brand’s purpose and values into cohesive experiences across environments, content, and interactions.

Service Scope

Brand Experience & Event Production
- Brand experience event planning & operations
- Launch showcases, pop-ups, experiential programs
- Online/offline events driven by promotions and campaigns

Marketing Communication Strategy
- Marketing & communication strategy development
- Concept creation, brand messaging, creative direction
- Integrated campaign planning and operation

Space Design & Spatial Branding
- Experiential spaces, pop-up stores, branded zones
- Spatial branding & art direction
- Narrative-based spatial composition & operational guidelines

Interactive Content & Experience Design
- Interactive content planning & production
- Digital and media-art-based experiential design
- UX-driven experiential elements tailored to each project

Global Communication & Hospitality
- Global brand communication & project management
- Overseas partner/vendor management
- VIP & guest hospitality operations

Building on extensive experience across diverse global projects, we create meticulously crafted experiences, spaces, and content that articulate and elevate the essence of every brand we work with.